CLUB FITTING
WOOD FITTING
Avery Reed - $150
Wade Duke - $125
IRON FITTING
Avery Reed - $150
Wade Duke - $125
PUTTER OR WEDGE FITTING
Avery Reed - $125
Wade Duke - $100
Avery Reed
Director of Club Fitting
Avery Reed is the Master Fitter at Fairhope Golf Works and has over 20 years’ experience fitting and building golf equipment for the best golfers in the world, including Rory McIlroy, Justin Thomas, Dustin Johnson, Phil Mickelson, Justin Rose, Natalie Gulbis and Paula Creamer.
Avery began his career as the Master Fitter at the “Kingdom” located at the TaylorMade headquarters in Carlsbad, California. He then became a Tour Representative for TaylorMade working with staff players on the PGA Tour, Nationwide Tour, Champions Tour and LPGA Tour. After leaving TaylorMade, Avery became the Manager/Master Fitter for the PGA Tour at TPC Sawgrass. Avery oversaw all the custom fitting at TPC Sawgrass and serviced the needs of the 45 tour players that reside in the area.
Most recently, Avery has spent the last 10 years working as the Tour Manager for Mitsubishi Chemical. Over the past decade Avery has been traveling and fitting players on the PGA Tour, European Tour, Korn Ferry Tour and LPGA Tour. Many of the players Avery has worked with are top 50 in the world and have won several majors and events using equipment fit and built by him.
Avery now brings his unmatched fitting and club building expertise to Fairhope Golf Works and creates the same tour experience for golfers of all abilities.
Wade Duke
Club Fitter
Wade Duke brings a competitive playing background and a performance-focused approach to club fitting at Fairhope Golf Works. A former collegiate player with professional experience, he understands the demands of high-level golf and the role properly fit equipment plays in producing consistent results.
Wade began his career at the Country Club of Mobile, where he served as an assistant professional and led the junior golf program. During that time, he developed a strong foundation in player development, instruction, and understanding how golfers of all skill levels deliver the club.
At Fairhope Golf Works, Wade applies that experience through a data-driven fitting process built around measurable results. Using industry-leading technology, he evaluates both club and ball performance to identify the right equipment for each player—eliminating guesswork and focusing on what produces the most consistent, repeatable outcomes.
His approach reflects the core philosophy of Fairhope Golf Works: every golfer is different, and the right equipment is determined through data, not assumptions. Wade’s goal is to help each player gain a clear understanding of their swing and leave with equipment that improves performance, consistency, and confidence on the course.
FAIRHOPE GOLF WORKS
Avery Reed / Master Fitter
(619) 405-2071
avery.reed@fairhopegolfworks.com
JT Perrine / Director of Instruction
(425) 218-4218
jt.perrine@fairhopegolfworks.com
Fairhope Golf Works LLC.
552 S Section Street
Fairhope, AL 36532